Days ago, during 2013 BIBF, the Chinese publisher giant China National Publications Import & Export (Group) Corporation (CNPIEC) launched its eBooks acquisition platform CNPereading. Through cooperation with the world's renowned publishers and integrators, namely John Wiley & Sons Ltd，Overdrive，De Gryuter, CNPereading now has integrated huge amounts of foreign language e-book resources and provided innovative e-resources solutions for more than 40,000 library customers and more than 1 million end-users. The CNPereading is regarded as useful attempts for Chinese publishers to make digital publishing globalization.
Efforts making digital publishing globalization

Chinese publishers are now taking on the recent digital boom with ease and eagerness. They are expending great energy to output the digital publishing. Chen Jian, director of Digital Development Center under China Renmin University Press Co, Ltd., an experienced licensing manager, told CIP news that producing e-resources of high quality is the first step for Chinese publisher going abroad. What non-Chinese language readers can get overseas are mainly academic e-resources, such as journals, thesis and yearbooks, they are keen to get more types of books concerning Chinese culture, history etc. He suggests that Chinese publishers should expand varieties of books exported. “Publication exportation is not only translation from one language to another, it also needs to localize while continuing to produce more publications. “He says.

Except for the customer-oriented productions, Chinese publishers should establish their own oversea distribution channels, according to Ke Chunxiao, a senior manager from China Knowledge Resource Integrated Database, a leading digital publisher in China. Due to lack of oversea distribution channels, Chinese publishers is tardy to enter oversea markets. “A cost-effective way to address this problem is to cooperate with experienced digital publishing platforms. After years’ of development, they are of broad experiences in oversea distributions and sales, and have established good relationship with libraries, publishers, end-users from home and abroad.” Says Mr. Ke.

(source: cipnews.com.cn )