The State Administration for Market Regulation (SAMR) has imposed administrative penalties totaling RMB 5.179 billion (approximately USD 770 million) on Trip.com Group Ltd. for abusing its dominant market position in China's online hotel booking platform services market.

The decision, announced on July 25, 2026, marks China's first antitrust enforcement action in the online travel sector and the first case targeting novel monopolistic conduct enabled by digital technologies.                                 

                                                                                                                                                      Source China IP