China's Supreme People's Court has rejected a retrial application from China Mengniu Dairy Company Ltd, upholding a lower court's ruling that the packaging of its "Selected Meadow" milk constituted unfair competition. The decision brings a definitive end to the IP dispute between two of the country's largest dairy companies and establishes a legal standard protecting the "overall visual effect" of product packaging.                                                                                                                                                                                   Source China IP