Beijing's Chaoyang district has unveiled a three-year action plan to turn itself into a global hub for trendy toy intellectual property, targeting industry revenue of more than 50 billion yuan ($7.35 billion) by 2028 with annual growth of no less than 20 percent.

The plan, released recently during the ongoing 2026 China New Cultural and Creative Market & Trendy Toy Carnival, outlines ambitions to incubate at least 10 blockbuster toy IPs and build the district into a center for leading companies, immersive consumer experiences and overseas brand expansion

                                                                                                                                         Source. China Daily